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- The SWISSDENT patented and award-winning concave (spoon-shaped) bristle-field embraces the convex contours of the tooth and is also gentle on the gums.
- The handle was modelled on a dental instrument to facilitate manipulation.
- This special SWISSDENT form is unique and patented.
- The toothbrushes were also winners of the Red Dot Design Award 2010 for ‹Best Design›.